Parvinder was raised in the vibrant energy of London’s swinging 60′s, an era of change, new ideas and innovation in music and fashion. He explored and indulged in the London and Paris fashion trend scenes and witnessed the universal growth and freedom that opened the world to new ways of thinking and being. A globetrotter, Parvinder has touched the soil of all continents in the world, visited countless countries and explored their richness in culture, tradition and fashions. He moved to Montreal Canada in the 1970s and seized the opportunity to make a name for himself. He established a successful fashion retail chain of over 50 stores throughout the province of Quebec while raising 3 children. In 2005, China called to him as the land of further growth and development, and Parvinder quickly came to love the Chinese people and their drive and motivation. He embraced China’s rich culture, it’s deep history and of course…its fashion, energy and movement.
Now living in Hangzhou, Parvinder regularly travels throughout Europe and North America to stay abreast of leading trends, and to stay creative and fresh in his designs and product selection. He currently runs an accessory production factory in Yiwu, which sells to over 20 countries worldwide. Ready and willing to open his client base and serve the quickly expanding Chinese market, he aims to deliver the newest fashion accessories to this sophisticated, fast growing and fashion forward market.